Measuring What Matters: How Aviva Uses the B4SI Framework to Strengthen Financial Resilience Through its Partnership with Citizens Advice
How can partnerships respond to urgent social need while delivering measurable impact? This case study explores how Aviva uses the B4SI framework to reframe and measure its collaboration with Citizens Advice—moving beyond funding to a holistic model that strengthens financial resilience, embeds impact metrics, and tells a credible, long‑term impact story.
