B4SI Madrid – Social Impact as Strategy: Turning Opportunities into Business Value

Join B4SI and fellow corporate social impact practitioners in Madrid on Wednesday, 13 May, for a dynamic in-person event focused on advancing effective, measurable social impact. As part of B4SI’s global event series, this gathering will feature expert-led discussions, peer sharing, and practical insights from across the B4SI Network. Explore how leading companies are navigating the evolving sustainability landscape and turning social impact into business value.  This is an exclusive opportunity to learn, connect, and contribute to the future of corporate social impact.

Date: Wednesday 13 May
Venue: Madrid (venue details will be provided upon confirmation of registration)
Time: 11:45-14:30 (CEST) – Main event open to B4SI members and non-member companies 
Please note that a private, B4SI member-only roundtable will be taking place prior to the main event from 10.00
Language: The main event will take place in English, to enable participation from members of the global B4SI network

• Member Practitioner Roundtable (10.00 – 11.45, B4SI members only – limited places)

A closed‑door, interactive session for B4SI members, focused on candid discussion and shared problem‑solving centred on the transition from outputs to impacts. The session will be enriched by peer insights from Mariana Soria (Accenture) and Alessandra Bessana (Abertis), sharing first‑hand experience of managing and implementing social impact programmes.

• Open Plenary Session (11.45-14.30 CEST)

Open to B4SI members and invited non‑members, the plenary will expand the discussion with expert panels and facilitated discussion, concluding with dedicated networking time to maximise the engagement between practitioners:

Keynote panel: The Future of Social: Strategic Risk or Competitive Advantage?

• Iris van der Velden, Program Director People Action, WBCSD

Moderated by Clodagh Connolly, B4SI Global Director

Panel discussion: Turning Social into Value: How Leading Companies Are Driving Business Impact

• Ricardo Trujillo, Director Social Impact and Human Capital, Forética
• Belén de Coca Mayoral, Senior Manager Sustainability and Community Partnerships, CCEP
• Fermin Martínez de Hurtado, Sustainable and Inclusive Growth Director, Santander
• Mariana Soria, Senior Social Impact Manager, Accenture

Moderated by Nicola Inge, B4SI EMEA Lead, Director

Registrations for this event have now closed.

This is an exclusive event for social impact practitioners and leaders from B4SI member companies and businesses interested in finding out more about the B4SI Network.  Each attendee must register individually and attendance is subject to confirmation.