The resources a company provides to support a community activity.
How:
Cash, time, in-kind, management cost
Why:
Charitable gift, community investment, commercial initiative in the community
What:
Issue addressed (education, health etc.)
Where:
Location of activity
The activities delivered, numbers reached, funds raised and business-related activity resulting from the contributions made.
Community outputs:
Numbers helped, activities held etc.
Leverage:
Additional funds raised
Business outputs:
Media coverage, awareness
The changes that happen to individuals, organisations and the company, in the short or longer-term, as a result of the activity.
Community impacts:
Change in beneficiaries, organisations and/or society
Business impacts:
Change in business performance