This paper follows engagement with over 200 companies and outlines the real change that our clients, in the LBG Network (the global standard for measuring companies’ social impact) and beyond, have embarked upon. We believe that, as the world emerges from lockdown, while simultaneously entering a period of unprecedented economic and social uncertainty, it sets a new direction for social impact. It reflects on what activity during lockdown means for businesses in future and outlines a roadmap of three key actions that businesses need to take to ensure that their contribution creates a recovery that breeds trust and loyalty in an authentic way, where all stakeholders benefit.

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