Measuring authenticity

Measuring authenticity

The gap between what companies say and do is fundamental to responsible and sustainable business. When the gap is large, we use the word ‘greenwashing’ (or, in extreme cases, ‘lying’). When it’s small, we say that the business is ‘trustworthy’ or ‘authentic’....

Rebuilding trust with actions not words

Every ad agency in the world will tell you that feelings beat facts, and yet what I’m seeing increasingly is that people want facts. – Sean Pillot de Chenecey, author of The Post-Truth Business. As the world emerges from the pandemic over the course of 2022, new...
A Life More Virgin: Making work, work for everyone

A Life More Virgin: Making work, work for everyone

Flexible working is the future of business. Although a move towards flexible working was becoming increasingly common (especially in industries such as tech) prior to the Covid-19 pandemic, it took a lockdown to rapidly accelerate the uptake in home working and...

Making work, work for everyone

2022 has been another tumultuous year for companies, many of whom are still battling to retain their talented workforce and grow their business. The Covid-19 pandemic, which upturned the world of work, is no longer able to dictate business trends, and yet the ‘great...
It is time to put people at the heart of ESG

It is time to put people at the heart of ESG

In order to continue the drive towards sustainable business, we must recalibrate our motivations. We should again ask ourselves, why do we care about embedding ESG principles across our business? Why must we continue to strive towards sustainable business practices?...

Measuring the S

Measuring ESG is nothing new. Companies have been measuring and reporting on environmental and governance topics for decades. These aspects are relatively straightforward to measure. The G is often bound to governing structures and management policies already...